You reap what you SEO.

who does the internet think you are?


Write your name into Google and click search. What are the first 5 results for web? And what are the first 5 images? Then do the same on YouTube, behance, Vimeo and Bing. And visit back here once you done that.

If you actually opened Bing, I'm so sorry. That was cruel, cruel joke. 

Based on your search results, who are you? It would seem I'm partially an American real estate agent, a little bit of a (possibly younger) 12 year old youtuber who does game reviews but primarily, it looks like I might actually be a graphic designer dabbling in a little bit of photography, but, primarily graphic design. 

Putting out information about yourself on the Internet has always been a double edge sword. And I'm still torn. I want people to know who I am. I want my name to come up when you search "London graphic designer".  But I also only want people to see an image that I can create for myself. The down side is the same as the up side: anyone in the world can know a lot about you at the click of a button which is actually pretty scary. 

Things aren't always what they seem on the Internet. A mundane photoshopped image of me pictured as a chef grating carrots could go viral thanks to the wonders of the Internet, and in turn might have much better SEO than any image that is actually of me. A Lot of people might not be able to tell the difference. The only reason they were able to photoshop that photo, is because I willing out something on the Internet to start with. That's all sorts of terrifying - I used a very mundane image, but you can imagine it could be ANYTHING. 

"I don't know why people are so keen to put the details of their private life in public; They forget that invisibility is a super power" - Banksy

Despite the perils that come with your information I have realised a few ways to get better better SEO for myself, which might come in handy;

Free stuff:
Make some free stuff and give it away, everybody loves free stuff. Just make sure it has your name attached to it.
unsplash - a free photography website is a good spot to start. I had over 100k views on just one of my photos, which has resulted in some fantastic SEO. You could also make icons an give them away on dribbble, or create your own mockup and try and get it on a few blogs. 

Post stuff, a lot. 
You know that project you keep meaning to post on behance, or that shot on dribbble, post it. And keep posting. Get into a good routine of constantly posting content. Obviously It will also help if this content is good, but it doesn't matter how good the content is if you never post it. 

Submit stuff. 
There are countless sites, all curating design work, which have hundreds of thousands of daily users. Based on my google search of my own name, Abduzeedo is a pretty good spot to start with the RAWZ submission. 
Others to look at are Designspiration, lovely package, 365design, BP&O. There are literally too many to name. 

To wrap this shambles that is my train of thought up (wrote that whilst on a train, was a great put in my head at the time) after having worked in a whopping total of two different agencies now, I have seen two employers react the same way when having people hand in their CV whose work they are unsure about; "let's see what comes comes up when we google them."
I am yet to see someone get the job who had nothing come up vs someone with some relevant info pop up on the first page of Google. 

I believe that views are a currency, followers are cash and good SEO is the jackpot. 
I don't really know that much technical stuff about SEO to be perfectly honest but I know the more your name is out there, the more likely people are going to see it. 

The best story I have to back this up is when I did an unsolicited redesign of Gfresh herbs, an Australian condiment and herb company. As it turns out my redesign photos of their product had better SEO than their own, resulting in an email enquiry from the CEO. I unfortunately quoted myself out of an official redesign, but, the fact they saw it speaks for itself.  

To conclude, I think The bottom line is create good things, create more things and let Google find the you that you created.